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📢 12 Days of OpenAI

SEO Case Study on ChatGPT Search

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Plus: SEO Case Study on ChatGPT Search

Read time: 5 minutes

OpenAI is getting ready for a busy, festive period of AI announcements. We can't wait to see the launch of the text-to-video tool Sora and the highly anticipated GPT-5.

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AI INSIGHTS

🤖 Open-source AI: Year in Review 2024

open-source-ai-year-in-review-2024

Source: Hugging Face

Hugging Face, in collaboration with aiworld.eu, will start releasing fresh content daily beginning December 2 to share insights on what happened in open-source AI in 2024. The CEO of Hugging Face will also share six predictions for AI in 2025, along with a review of how his 2024 predictions turned out.

Key takeaways:

2024 Predictions Review

  • The 2024 Predictions Review is about 85% accurate, with most predictions being correct.

  • Areas like environmental costs and breakthroughs in time-series/biology need more attention. Clement’s prediction is on track but premature.

Predictions for 2025

  1. There will be the first major public protest related to AI

  2. A big company will see its market cap divided by two or more because of AI

  3. At least 100,000 personal AI robots will be pre-ordered

  4. China will start to lead the AI race (as a consequence of leading the open-source AI race)

  5. There will be big breakthroughs in AI for biology and chemistry

  6. We will begin to see the economic and employment growth potential of AI, with 15M AI builders on Hugging Face

Why it matters: The increasing demand for personal AI robots and the growing dominance of China in the AI race signal shifting global dynamics, while breakthroughs in biology and chemistry could transform healthcare and environmental sustainability. By tracking the progression of these predictions, we can better understand the potential impacts of AI on the workforce, public policy, and scientific discovery, allowing us to shape the future of AI responsibly and proactively.

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TODAY IN AI

AI HIGHLIGHTS

🌐 Nous Research is using computers from all over the world to create what could be the first fully decentralized LLM, cutting down the need for large data centers.

🏭 Meta’s $10B AI center in Louisiana will bring 500 jobs and infrastructure improvements. Meanwhile, Elon Musk’s AI startup, xAI, is expanding its existing supercomputer project in Tennessee.

🔎 Spotify partnered with Google Labs' NotebookLM to add the popular Audio Overviews feature to Wrapped. This feature lets users see a summary of their listening habits from the past year.

🗓️ OpenAI will kick off a 12-day "Shipmas" event starting December 5th, featuring daily launches or demos, including Sora and a new reasoning model.

🌦️ Google DeepMind's new AI model is great at weather forecasting. It predicts weather conditions, similar to how ChatGPT predicts words. It beat the current best forecast, ENS, 97% of the time.

DAILY AI FUNDRAISING

AI startup Enterpret raised $20.8M in Series A funding, led by Canaan Partners. The funds will scale its AI platform that turns customer feedback into insights, helping companies like Canva and Notion.

AI SOURCES FROM AI FIRE

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NEW EMPOWERED AI TOOLS

  1. 🌈 Supabase AI Assistant generates, runs and debugs queries, charts your data, creates functions, policies and more.

  2. 💼 Roster is hiring platform for creators with AI-powered matchmaking

  3. 🌟 Trigger.dev Realtime AI keeps your users updated with live progress from your background tasks.

  4. 👩🏻‍💻 Tactiq AI Workflows automatically extracts and shares meeting insights

  5. 📞 Potis 2.0 is AI recruiter for remote teams

AI QUICK HITS

  1. 🎙️ ElevenLabs launches conversational AI with voice support in 31 languages. (Link)

  2. 🗣️ Meta blocks 590,000 AI deepfakes, and keeps misinformation under 1% during major elections. (Link)

  3. 🗽 Sam Altman calls it 'un-american' for Musk to influence rivals. (Link)

  4. 🎬 Google launches VEO video model on Vertex AI platform for all users next week. (Link)

  5. 🗺️ AI helps researchers unearth hidden oil and gas wells in old maps (Link)

AI CASE STUDY

SEO Case Study: How to Make ChatGPT Search Represent Your Brand Strategically

The Difference That Made Them Notice:

  • Go Fish Digital observed that for the query "digital PR agency," ChatGPT Search was not listing "Notable Clients" for their company, unlike their competitors.

  • They also realized that ChatGPT Search was frequently citing an article on their website.

Fixing the Problem:
To address this, they updated the article to explicitly include a "Notable Clients" section, structured as a bullet-point list. This format made it easier for ChatGPT’s algorithms to recognize and extract the data. Their goal was to provide clear, structured content that ChatGPT could use as a reliable data source.

The Sweet Result:
Within a week, ChatGPT Search began including "Notable Clients" for Go Fish Digital when listing their company. This update improved their ChatGPT Search listing and added trust signals to how their brand was presented.

Key Takeaways:

  1. You can influence ChatGPT Search outputs: By providing structured and relevant information on your website, you can control how ChatGPT represents your brand.

  2. Content matters: Articles or pages cited by ChatGPT play a critical role. Adjusting these pages (e.g., adding structured data like bullet points or key-value pairs) can significantly influence ChatGPT's output.

Why This Matters:
For businesses, ChatGPT Search is becoming an increasingly important reference point for users. Being proactive in shaping how your brand is presented within AI-driven platforms like ChatGPT can enhance visibility, build trust, and improve brand perception—similar to optimizing for traditional search engines like Google.

AI JOBS

  • Nuro: Software Engineer, AI Platform - New Grad (Link)

  • PETADATA: AI Frontend Developers (Link)

  • NVIDIA: Solutions Architect, Generative AI (Link)

  • Snowflake: Managing Director, Platform Sales - AI/ML (Link)

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