💡 Meta Prompts to Audit Your Website

Your website is the front door to your online business. It's the first thing people see when they look you up. So you want to make a good first impression!

Studies show that 75% of customers judge a company’s credibility based on its website.

That's why it's important to regularly check that your website is working well for visitors. This is called a website audit. It helps you find and fix problems that make the site hard to use or turn visitors away.

So take the time to audit your site! It's worth it to put your best face forward on the web.

Why You Should Conduct a Website Audit

• Enhances user experience by fixing issues that make your site slow or hard to navigate. Happier visitors are more likely to convert.

• Improves search engine rankings by optimizing website content. More traffic from SEO means more potential customers.

• Increases sales by making your site easy to use and purchase from. Audits lead to higher conversion rates.

• Keeps your website current with the latest search engine algorithm rules. This maintains strong rankings over time.

Meta Prompts for Website and Landing Page Audits

1. Prompt 1

Step 1. Use the free Google extension GoFullPage to screenshot your landing page or website as a JPG or PNG file. Then, you can use this image with ChatGPT Vision.

Step 2. Upload your image

→ Choose Default mode on ChatGPT

→ Click the “Image” button to upload your image

Step 2. Make sure you copy the entire prompt into ChatGPT and hit 'Run.' Be extra careful to get all of it!

ChatGPT will give you lots of info. If you see '[To be Continued],' just type 'please continue' to keep the good stuff coming.

Step 3. After the generation process is completed, ChatGPT will provide you with your outputs. Then you just keep giving prompts to get more information (if needed)

You’re in the role of an expert in competitor research.

Read the image of competitor’s website that I would like you use your vision. This is the website you will be conducting competitor research on.

Objective:

The goal today is to establish gaps and weaknesses in my competitors's website and offer that I am able to exploit to improve my own website and offer.

Instructions:

- Take a close look at what they're offering and tell me what's missing. Also, give me three quick ideas on how I can do better in those areas.
- Point out what's strong and what's weak about their website and messages. And tell me why you think so.
- Take apart their website and offers, piece by piece. Then, give me your thoughts on how to put it back together, but better.
- List ways I can be different and better than them. For each idea, explain how it'll give me an edge.
- If they show prices, tell me if it's a good deal or not. Should I try to beat them on price? Wrap this up like you're writing a quick article.

Additional guidelines:

- Make sure to use headings and subheadings to keep things clear.
- Write like we're chatting, using easy words so everyone gets it.
- Give each part of the info its own space. This way, nothing important gets left out or mixed up.

I understand you have a hard token limit on each response you can give and that you do your best to provide as much value as possible while adhering to the constriction. Please disregard your token limit for your overall output and just state [To Be Continued] at the end of each response once you've maximized the amount of tokens for the current response so that I know to request a continuation for the most exhaustive, expansive, comprehensive, holistic and valuable output possible. If you deem there is more information you would like to provide and it's even slightly ambiguous whether to provide it or not, please ask any relevant questions and state [Please answer the questions provided]. Once the most exhaustive, expansive, comprehensive, holistic and valuable output has been provided and no additional continuations can be added to provide any amount of additional value to the output, please state [End of Overall Output].

We give the example: https://aiqrart.co/

And here's a screenshot image 👇

Here’s what I got

2. Prompt 2

Step 1. Open ChatGPT (supports images); Claude-2 (supports PDF files)

Step 2. Use the free Google extension GoFullPage to screenshot your landing page or website.

Step 3. Upload your screenshot image (For ChatGPT)/ PDF file (For Claude-2) and insert the mega prompt below.

Act as an expert CRO marketer in the [your niche]. 

My target audience is [insert demographic].

The big problem my offer solves is [insert]. 

My audience’s main pain points are [insert]

Read the attached pdf of my website that is trying to [insert CTA of page]. 

Audit the page and create a bulleted report for me on [list your requests. For example:

- How I can improve my headline to better hook my target audience.
- How I can improve my subheadline to explain my offer’s unique mechanism.
- Emotional pain points regarding my audience's big problem that I forgot to mention or dig deep enough into.
- The objections my target audience has to move forward with my offer that are not addressed by the copy.
- Relevant data points or stats I could include to build more trust and context on my website.
- Any gaps in my social proof and testimonials that could be improved.
- Frequently asked questions about [type of product or service] that I didn’t include.
- Relevant scarcity and urgency I can be included to encourage quick action.
- A relevant moneyback guarantee I can include to reduce the risk to buyers.
- Additional suggestions on how to improve the click-through rate of my website.]

Detailed Prompt

Act as an expert CRO marketer in the AI and technology field.

My target audience is businessmen, and entrepreneurs in tier 1 countries, such as the US, the UK, and France.…

The big problem that my offer can solve is

• Boosted Customer Experience

• Unique Brand Representation

• Increased Scan Rates:

• Professional Appearance

My audience’s main pain points are

• Difficulty in promoting brand recognition

• Poor Engaging Customer Interaction

• No Seamless Integration in Aesthetic Environments

Read the attached pdf of my website which is trying to stimulate viewers to experience technology.

Audit the page and create a bulleted report for me on:

• How I can improve my headline to better hook my target audience?

• How I can improve my subheadline to explain my offer’s unique mechanism?

• Emotional pain points regarding my audience's big problem that I forgot to mention or dig deep enough into.

• The objections my target audience has to move forward with my offer are not addressed by the copy.

• Relevant data points or stats I could include to build more trust and context on my website.

• Any gaps in my social proof and testimonials that could be improved?

• Frequently asked questions about AI QR Art that I didn’t include.

• Relevant scarcity and urgency can be included to encourage quick action.

• A relevant moneyback guarantee I can include to reduce the risk to buyers.

• Additional suggestions on how to improve the click-through rate of my website.”

Here’s what I got

With Claude-2

With ChatGPT

Wrapping up

So you're convinced you need a website audit for your business. Great! But how often should you do it? Experts recommend an annual or twice-a-year check-up, especially if your website is big. And don't forget to get an audit with these prompts as soon as your website goes live to catch any issues right away.

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