🤫 How to Create Contents that Get Millions Views and Spread Fast in 2025 (Our own secret to have 150K+ mems)

Introduction

In this second part of the playbook, we’ll focus on what makes an AI replica go viral. You’ll learn how to design an AI replica that grabs attention and creates content people want to share. We'll also cover the tools you need to get started and the strategies for maximizing your replica’s impact. This isn’t just about creating any content, it’s about creating the kind of content that spreads quickly and reaches a wide audience.

By the end of this part, you’ll understand how viral content works, how to make your AI replica part of that process, and which tools and strategies you can use to get there👇

I. What Makes Content Go Viral?

“How to go viral” is a very different thing in 2024 (and 2025 to come) than it was around the birth of social media. In the mid-2000s, viral videos were often quirky and random, like the famous llama cartoons on YouTube that many millennials still remember.

Today, viral content is usually a video, image, or story that spreads across the internet, mostly through social media. It could be relatable, controversial, surprising, or just strange, as long as it connects with people and encourages them to share, it has the potential to go viral.

How many views does it take to go viral?

Well, I must say that there's no exact number for how many views makes something go viral. However, most people and social media platforms consider a video viral if it gets over 2-3 million views within a week. Some definitions are less strict. For example, going viral could mean that whenever someone views or engages with your content, they share it, getting at least one other person to do the same. While these are still big goals, they’re more manageable.

So, how do you make it happen?

One more time, there’s no guaranteed formula for going viral. Some viral hits happen by chance, while others are the result of careful planning. BUT, each platform (Facebook, Instagram, Youtube, Tiktok) has its own algorithm to let a content be viral. Before you choose any platform, read carefully these docs:

• How Facebook distributes content

• See how Instagram algorithms can work for you

• The YouTube Algorithm: How It Works in 2025

• Understanding the TikTok Algorithm in 2025

For me, I've been using Facebook, Instagram, and TikTok all the time. After testing, I now have over 150k members in my group. And here's what I realized:

Each social media platform uses its own algorithm to determine how and when your content is shown to users.

It first shows your content (text, video, etc.) to a small group of people, like the first 500 views on a TikTok video

=> This first batch is crucial because the platform is testing how your content will perform with this smaller audience.

If your video gets enough engagement (likes, shares, comments, etc.) compared to the platform's standards => the algorithm takes that as a signal that your content is worth promoting. It will keep pushing it to more people (1k, 5k, 10k, 100k,…) until the engagement rate drops. Some content, if it keeps getting high engagement, can even go as far as reaching millions of users.

So, I have a simple trick for you: when you post something new, use your other accounts to react, share, and comment on it (yep, it’s called "seeding yourself"), but trust me, it works. The algorithm sees immediate engagement and thinks, "Oh, this content is getting attention, I should promote it." Once the algorithm picks up on that, your video gets pushed out to real users, and boom—your content starts to spread.

Ah yes, we have shared about tips in grey side 😅, yup, or you even just need to tell your friends, your family to share, like for you (easier right!)

The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either. 

Viral content has specific traits that make it spread rapidly across the internet. It's not just about luck; it follows patterns that can be identified and used. Here’s a detailed look at the key factors that help content go viral:

1. Emotional Appeal

Content that makes people feel something stands a higher chance of being shared. When people have a strong emotional reaction (such as joy, laughter, surprise, sadness, or even anger), they are more likely to share that feeling with others.

• Positive emotions like happiness, laughter, and surprise are more likely to make people share the content.

• Negative emotions like outrage or shock can also be powerful. Content that triggers anger or disbelief might spark more reactions, debates, or shares.

• Fear can also be a motivator. Scary headlines or controversial topics often make people click and share.

Example: This TikTok video is an emotional story about in The Good Dinosaur movie. It just a small part of the movie, and it was spread quickly. People shared it because they felt something. It got 1.4M likes, 183K shares, incredible right?

How to apply:

• Share a personal success story about your AI replica journey, showing the challenges and triumphs.

• Post an inspirational quote or moment from a successful AI replica project.

2. Relatability

People are more likely to share content that resonates with them on a personal level. Content that aligns with someone’s beliefs, experiences, or identity will often feel more relevant, making them want to share it. If they see themselves in the content, they’ll share it with others.

• Relatable humor is often shared because it mirrors everyday experiences or feelings people already have. When content feels like it speaks directly to someone’s personal life, they are more likely to tag their friends or share it.

• Cultural relevance: Content that ties into shared cultural experiences, trends, or challenges is more likely to get shared because it connects with what people are already discussing or experiencing.

Example: The "Chill Guy" meme features a cartoon dog wearing a sweater, jeans, and red shoes. The dog has a smug expression and is often used to convey a sense of indifference, with captions like "I'm just a chill guy" or "Chill guy, chill life." It's been widely shared across social media platforms like TikTok and X, generating humorous content and commentary on everyday situations.

3. Engagement

Engaging content makes people interact. This means they don’t just watch or view it, they participate. Content that encourages reactions or actions increases its viral potential.

• Call to actions (CTAs): Asking people to comment, share, or tag someone can push the content further.

• Contests, challenges, or polls: When people participate in something, like a trending challenge or vote in a poll, the content is shared because people feel involved.

• User participation: Content that involves viewers, like asking them to submit their thoughts or create their own version, creates a loop where others want to participate too.

Example: TikTok trends are a great example. You may have heard the song “PUSH 2 START” by Tyla, and zoebaptistee was the first to create the dance challenge, inviting others to dance along, and then it went viral. There are about 210.4K dance challenge videos using this song now👇

4. Humor

Humor is a powerful tool for virality. People enjoy laughing and sharing things that make them laugh. When something is funny, people want others to see it too. Humor also makes content feel more human, relatable, and accessible.

• Universal humor: Jokes or funny content that almost anyone can understand, regardless of background, often performs best.

• Situational humor: Content that points out the absurdity of certain situations, especially ones that most people have experienced, makes it more relatable and shareable.

Example: As you can see in this video, there’s nothing special, but it got 2.3M likes and 1.2M shares!!! Why? Because it’s funny, simple, right?

5. Timeliness

Content that’s relevant to current trends, news, or events has a higher chance of going viral. People are naturally inclined to share things that tie into what’s happening around them right now. This is especially useful if you’re going to create videos related to news.

• Trending topics: Tapping into a hot topic or something that’s being widely discussed (like a viral event or meme) will help push content to more people.

• Pop culture: Content that references current pop culture or hot topics, like a new movie, song, or celebrity event, attracts attention.

• Breaking news: Content that comments on or adds value to a breaking news story can spread quickly as people want to stay updated or share their thoughts.

Example: The latest news everyone is talking about is about President Donald Trump. You’ve probably seen many videos related to him. It seems that this type of content is more likely to go viral right now.

6. Value

Content that provides value (whether it’s educational, entertaining, or useful) is more likely to be shared. If people feel they’ve gained something from the content, they will often share it to help others.

• Educational content: People love learning something new. Quick tips, life hacks, or interesting facts are often shared.

• Useful information: If your content provides solutions to problems people face (like a tutorial or how-to guide), it has a higher chance of being saved, shared, or bookmarked.

Example: A simple life hack video or an educational post that teaches something new, like a productivity tip or cooking trick, can spread widely because people want to pass along helpful information.

II. What Content to Focus on?

We researched, we tested and we noticed that some video formats tend to go viral more than others.. Here are a few examples:

• How-to videos: Tutorials do really well on platforms like YouTube, TikTok, and Instagram. People love learning new things, whether it's makeup tricks or woodworking tips.

  

• ‘Did you know?’ videos: These quick videos share interesting facts, like the history of a popular dish, a commonly mispronounced word, or a surprising celebrity fact. They do great on TikTok, where half of the content discovery is driven by learning something new.

  

• ‘What happens next?’ videos: These videos grab attention with a transformation or surprise twist, like a before-and-after of home decor, food, or a wild haircut.

  

• Unscripted moments: Coincidences, unexpected events, and strange happenings can go viral. Always keep your phone handy to capture these moments as they happen.

  

To make your content go viral, it’s important to follow current trends, challenges, and popular hashtags. Social media platforms have "Trending" sections that can help you stay on top of what's hot. You can also set up Google Alerts to get updates on what's trending.

Once you spot a trend, act quickly. Being an early adopter gives you the best chance to stand out before others flood the trend with content.

📌 One more thing: Use Keywords in Captions, Hashtags, and Descriptions

Social media and search engines rely on keywords to recommend content. Make sure to include relevant keywords in your captions, hashtags, and descriptions, but avoid overloading them. This helps your content get discovered by users searching for specific topics.

Plan your content, but keep it natural and unscripted. Viral videos often need structure, but they should also feel spontaneous. Storytelling and emotional connections are key. Think about what makes your friends or followers laugh, share, and engage. Music can also help set the tone and make the content more relatable.

III. How to Craft Your First AI Replica for Maximum Impact

1. Understanding Your Audience

Understanding your audience is the first and most important step in crafting an effective AI replica. If your replica doesn’t know who it’s speaking to, the content won’t connect with anyone. Here's how to understand your audience:

Identify Basic Demographics

• Age and Gender: These factors can influence the type of content your replica creates. For example, younger audiences may prefer fast-paced, trend-driven videos, while older audiences may respond better to informational or nostalgic content.

• Location: Knowing where your audience is located helps tailor content to regional preferences. It can also help with timing your posts for when the audience is most active.

• Interests: Find out what your audience cares about. Are they into fitness, tech, fashion, or entertainment? This helps define the types of content your AI replica should create.

• Occupation/Status: If your audience consists of professionals, you might focus on educational content or career advice. If they’re students, content could be more lifestyle or entertainment-focused.

Study Engagement Patterns

• Content Types: Review the type of content that gets the most engagement on similar profiles or accounts. Does your audience prefer videos, images, or text? Look at the post formats that get the most likes, shares, or comments.

• Tone of Voice: How does your audience engage with content? Do they respond to humor, inspirational messages, or detailed tutorials? Your replica's voice should match the tone that resonates with the audience.

• Engagement Channels: Do they engage more on Instagram Stories, TikTok videos, or YouTube? Knowing this helps you choose the right platform for your replica's content. For example, if your audience is active on TikTok, that’s where your AI replica should focus its energy.

Monitor Feedback and Interactions

• Comments and Messages: Look at the comments your audience leaves on popular posts in your niche. What are they asking about? What do they like or dislike? Use this to inform the type of content your replica replica will create. If people are asking for tips on a specific topic, your replica should address it.

• Trending Topics: Pay attention to what’s trending in your audience's community or niche. What are people talking about? Is there a new trend your AI replica can join? Keeping up with trends helps your replica stay relevant and timely.

Analyze Competitors

• Study Other Profiles: Look at other creators who have the same target audience. Analyze what they do well and where they might be lacking. Your AI replica can fill in the gaps by offering something your audience is missing.

• Track Their Success: Identify which of their posts have the most engagement. Is it their use of humor, educational content, or emotional stories? Replicate what works, but add your own twist to make your AI replica stand out.

=> Based on the data you've collected, create audience personas. For example, “Tech Enthusiast Tom” who’s a 25-year-old guy interested in the latest gadgets. Or “Fitness Fiona,” a 30-year-old woman passionate about home workouts. Having these personas helps your AI replica target content more effectively.

2. Optimizing Your AI Replica’s Profile

Create a Clear and Catchy Bio:

Your AI replica’s bio is the first thing people see when they visit its profile. Make it simple, engaging, and to the point. Remember, you’re trying to make it as real as possible, so don't show it as a replica, don't add "AI Clone/Replica" in bio.

• State the purpose: Let visitors know what your replica is about in a few words. For example, “Daily marketing tips” or “Viral AI content for tech lovers.” This should be clear, and instantly convey what people can expect. Such as reaction videos👇

  

• Use a call to action (CTA): A CTA encourages people to take action. Example: “Follow for daily tips!” or “Tag us to get featured!” Keep it brief but compelling. Like this one:

  

• Personality: Even though it’s an AI replica, give it your personality. A little humor or your unique style can make your replica feel more relatable and interesting.

Profile Picture & Visuals

Your profile picture is often the first impression of your AI replica, so it should represent its brand or theme clearly.

• Consistent theme: Use a consistent visual theme that reflects the replica’s content. For example, if it’s a tech-related AI, you might use a sleek, professional logo. If it’s a humorous replica, use a funny, approachable image.

• High-quality image: Make sure the profile picture is clear and high resolution. A blurry or pixelated image can turn people away.

• Brand consistency: If your replica has a logo or specific colors associated with its brand, use them in the profile picture to maintain consistency.

Username and Handle

Your AI replica’s username is key for discoverability. Make it simple, memorable, and relevant.

• Simple and clear: Choose a name that’s easy to remember and search for. If possible, make it relevant to the replica’s content or niche. For example, “WenForAI” (cause my name is Wendy and I make AI-related videos).

• Unique but searchable: Ensure the username isn’t too generic, but still easy to find. Avoid long or complicated names. Try to use keywords related to the niche to help users find it quickly.

• Consistency across platforms: If your replica will appear on multiple social media platforms, make sure the username is the same everywhere. This builds brand recognition and makes it easier for followers to find your replica on other platforms.

Profile Highlights

On platforms like Instagram, Facebook, you can create highlights that organize and showcase key content.

• Create clear categories: Use highlights to categorize your content, making it easy for visitors to find what they’re looking for. For example: “Viral Videos,” “AI Tips,” “Behind the Scenes,” or “User Stories.”

  

• Feature key content: Choose content that represents the best or most important aspects of your replica. For example, if your replica gives marketing tips, create a highlight for “Top Marketing Tips” with its best posts.

  

• Update regularly: Keep the highlights fresh by updating them with new content. Remove outdated material and replace it with newer, more relevant posts.

Profile Consistency

Consistency in the way the profile looks, feels, and communicates helps to build trust and recognition.

• Visual style: Maintain a consistent style for your posts and profile. If your replica’s content is humorous, the profile should reflect that. If it’s educational, make sure the visuals look professional. Like AI Fire did👇

  

• Tone of voice: The way your AI replica communicates should be consistent. Whether it’s casual, formal, or humorous, keep the tone aligned across all posts and the bio.

  

• Regular updates: An active profile is more likely to attract followers. Post consistently and make sure the profile remains updated. An old or inactive profile gives off the impression of neglect.

IV. Choosing the Right Tools to Build Your Replica

To build an effective AI replica, selecting the right tools is crucial. The tools you choose will determine how well your replica can create content, interact with followers, and scale. Here's what you'll need:

1. AI Voice Cloning

AI voice cloning allows your replica to speak with a natural-sounding voice that matches the tone and style of your content. This eliminates the need to record voiceovers manually and makes your AI replica more engaging and lifelike.

Here are 3 popular AI voice cloning tools:

Descript: Descript is a popular voice cloning tool that offers high-quality voice synthesis. It is known for its easy-to-use interface and accuracy.

• Overdub: You can create a custom voice model by providing training data (your own voice or any other voice).

• Editing: Descript allows you to edit the voiceovers directly within the tool. If you make a mistake, you can fix it by editing text, and Descript will automatically update the voice.

• Cons: Limited free plan. Custom voice models may require additional time and data.

Murf AI: Murf provides a range of high-quality AI voices for different applications, including narration, dialogue, and more.

• Variety of Voices: Murf offers multiple voice options across various accents, genders, and languages.

• Voice Cloning: You can create a voice model based on a sample of your own voice or other recordings.

• Cons: Some voices are more robotic than others. It can be expensive for advanced features.

In this playbook, we'll use ElevenLabs: It offers one of the most natural-sounding AI voices available today. Here’s why we recommend it:

• High-Quality Voice Generation: ElevenLabs provides clear, lifelike voices that sound almost like a human speaking. It's particularly great for long-form content or content that requires a conversational tone.

• Easy to Use: Setting up ElevenLabs is simple, even for beginners. You don’t need to be a technical expert to start generating high-quality voiceovers.

• Multiple Voice Options: ElevenLabs provides a wide range of voices to choose from, allowing you to match the style and tone of your AI replica’s content.

ElevenLabs allows you to create a realistic AI voice for your replica quickly and efficiently, making it the perfect choice for this playbook.

2. AI Writing Tools

AI writing tools help generate content quickly and efficiently. They can be used to create social media captions, scripts for videos, blog posts, emails, and more. Here are three of the most popular options:

Jasper: Jasper is one of the most widely used AI writing tools. It's great for creating long-form content like blog posts or social media captions.

• Offers templates for different types of content (e.g., blog posts, product descriptions, ads).

• Highly customizable; can adjust tone, style, and language.

• Integrates well with tools like Surfer SEO, which helps optimize content for search engines.

• Cons: It has a bit of a learning curve at first.

Writesonic: It is perfect for quick, catchy content like social media posts, email subject lines, and ads. It’s fast and simple, making it suitable for those who need quick outputs.

• Excellent for short-form content.

• Offers a wide variety of templates (social media captions, blog intros, etc.).

• The interface is very easy to use, even for beginners.

• Limitations: It can struggle with long-form content and in-depth writing.

In this playbook, we'll use ChatGPT: I bet everyone knows and is familiar with ChatGPT, it is the AI writing tool that will be central to creating your AI replica’s content. It's versatile, easy to use, and capable of producing high-quality scripts, captions, and more.

You'll use ChatGPT to generate video scripts and social media posts for your replica, all without the need for advanced writing skills🔥

🎁 BONUS: Ultimate List of the Best AI Tools on the Market for Every Task (You Should Definitely Check Out): Top-rated AI tools to simplify tasks and save time. All the best tools for marketing, sales, business, productivity, research, writing, and more. Both for beginners and advanced AI users!

3. Video Editing Tool

A good video editing tool is essential for creating high-quality, engaging videos for your AI replica.

Adobe Premiere Pro: Adobe Premiere Pro is a professional-grade video editing software used by filmmakers, YouTubers, and content creators worldwide.

• Advanced features: It offers a wide range of features like multi-layer editing, color grading, audio mixing, and visual effects.

• Customizability: You can customize your workflow and add third-party plugins to enhance your editing.

• Integration: Seamlessly integrates with other Adobe products like After Effects and Photoshop, making it easy to work on complex projects.

• BUT it requires a subscription, which may be pricey for some users.

Final Cut Pro: Final Cut Pro is Apple’s professional video editing software. It’s known for its speed and advanced features.

• Speed: Final Cut Pro is optimized for macOS, which makes it extremely fast when rendering and exporting videos.

• User-friendly: The interface is intuitive, especially for Mac users, making it easier to learn than some other professional tools.

• Great for high-resolution video: Works well for editing in 4K and higher resolutions.

• BUT it’s only available for Mac users and has high price for beginners or casual creators.

Capcut: In this playbook, we’ll use CapCut: CapCut is a mobile-friendly, free video editor that’s very popular among TikTok and Instagram users. It’s perfect for creating fast, attention-grabbing videos.

• User-friendly: It’s easy to use, even for beginners, with a drag-and-drop interface and simple timeline editing.

• No cost: Unlike Adobe Premiere Pro and Final Cut Pro, CapCut is free to use, which makes it accessible for everyone.

• Built-in features: CapCut offers a lot of features like text, transitions, filters, effects, and music. It’s a one-stop shop for creating quick, engaging content.

• Wide range of templates: It offers many pre-built templates, transitions, and effects that you can use to create engaging videos quickly.

• BUT, it has less advanced features compared to Adobe Premiere Pro or Final Cut Pro

If you’re looking for professional-grade features, Adobe Premiere Pro and Final Cut Pro are great options. However, CapCut is an excellent choice for fast, engaging video editing, and it fits perfectly for creating viral content for your AI replica.

4. Social Media Platforms (TikTok, Instagram, YouTube, etc.)

Social media platforms are where your AI replica will share content, interact with the audience, and grow a following. I bet if you're here, you probably have a Facebook account or use other social platforms. But not many people keep all their accounts active, most just stick to Facebook and Instagram and drop the others.

I must say that using diverse accounts across different social media platforms can help you go viral more easily. Each platform has its own audience and unique features, so spreading your content increases its chances of being seen by more people.

TikTok: I mention TikTok first cause it is one of the fastest-growing platforms, and many people are considering it harmful. But not at all. It’s a place where viral trends are born and where content can reach millions in a short time. Mostly younger users (Gen Z and millennials), but it’s quickly growing among older age groups too. How to use it:

• Follow trends: Use popular sounds, challenges, or hashtags to get discovered.

• Keep it short: Focus on making concise, catchy videos that grab attention within the first few seconds.

• Engage with the community: Comment on popular videos, respond to comments, and use TikTok’s duet and stitch features to interact with other users’ content.

• Hashtags: Use trending and relevant hashtags to get your videos discovered by more people.

Facebook Reels, Instagram Reels, Youtube Shorts: Remember we’re creating quick, engaging content that has the potential to go viral. These platforms still have a large and diverse user base.

5. Automation Tools (Optional)

Automation tools can help you save time and streamline your processes. They handle repetitive tasks so you can focus on creating content and engaging with your audience. Once again, this part is optional cause you may want to handle it manually 😂 

I have 2 best choices:

Zapier: Zapier connects over 5,000 apps and automates workflows between them. You can set up "Zaps" that trigger specific actions across different tools, saving you a lot of time on manual tasks.

• Example: You can set it to automatically post your content to Instagram when a new video is uploaded to your YouTube channel.

Make: Make offers more advanced automation compared to Zapier. It connects apps and automates processes, but it allows more customization and flexibility.

• Example: You could create a workflow that posts a video to TikTok, then cross-posts it to Instagram and YouTube, and finally tracks the engagement in Google Sheets.

Bonus 1: AI Replica Persona Checklist

This checklist will guide you through the process of creating a strong, detailed persona for your AI replica. By following the steps carefully, you will shape your replica into a relatable, authentic, and engaging character that connects with your audience👇

Bonus 2: Viral Video Collection

This is a library of successful, engaging, and trending video content that you can refer to for ideas, structure, or direct content use. This collection will help you understand what works, what doesn't, and give you examples of high-performing content that you can adapt to your AI replica’s niche. We collected for you so you can use these videos as inspiration, reference, or even directly in the creation process👇

Bonus 3: Viral Content Template & Checklist for AI Replicas

Below is a practical Viral Content Template to guide your creation process and a Checklist to ensure your video is optimized for maximum reach after it’s done👇