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Plus: Reddit & Google's $60M

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Have a great weekend, our community!

Google has paused the Gemini AI project to improve its historical accuracy. Plus, Gartner's 2024 forecast predicts AI will revolutionize marketing, boosting creativity and influencing how we shop. Stay tuned for more updates and insights!

What are on FIRE 🔥

• 🔍 AI Disruption: Marketing’s New Edge

• 🔧 Google Pauses AI Image Tool

• 📈 AI Stock Daily

• 🌟 AI Highlights

• 💸 Daily AI Fundraising

• 🏅 New Empowered AI Tools

• ⚡ 5 AI Quick Hits

• ✏️ AI Tutorials: Get GPT-4 Vision in Your Phone Camera (By Alvaro Cintas)

• 🎯 Roadmap to Master Prompt Engineering

• 💼 4 AI Jobs

AI brews beer and your big ideas

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Beyond beer, AE Studio’s data scientists, designers and developers have done even more impressive things working 1:1 with founders and executives. They’re a great match for leaders wanting to incorporate AI and just generally deliver outstanding products built with the latest tools and tech.

If you’re done guessing how to solve work problems or have a crazy idea in your back pocket to test out, ask AI Ideas by AE Studio for free solutions, right now.

AI INSIGHTS

🔍 AI Disruption: Marketing’s New Edge

Gartner’s 2024 marketing forecast highlights AI’s transformative role, from enhancing creativity to shaping consumer behavior.

Key Takeaways:

• 80% of senior creative roles will involve GenAI by 2026, increasing budget needs.

• 60% of CMOs plan to adopt tech against GenAI deception, emphasizing brand protection.

• Over half of the marketing teams now heavily use AI, raising job security concerns among creatives.

• 50% of consumers will cut back on social media due to quality concerns by 2025.

• Organic site traffic for brands is expected to decrease by over 50% by 2028 due to AI-powered search.

• 55% of brand reputation leaders see GenAI as a significant risk, yet only 21% have comprehensive usage guidelines.

Why it matters: The strategic integration of AI in marketing is critical for brand differentiation and consumer engagement in a digital-first world.

GOOGLE UPDATE

🔧 Google Pauses AI Image Tool

In response to criticism, Google halts Gemini's AI imagery for historical accuracy fixes.

Key Takeaways:

• Google suspends Gemini's human image creation for accuracy improvements.

• Criticism arose from inaccurate historical depictions, sparking a response.

• The public and experts criticized Google, highlighting the need for DEI awareness in AI.

• Google acknowledges the issue and promises swift improvements.

• Past AI errors, like misclassification of people, underline the challenge of ethical AI.

• Gemini’s pause reflects Google's commitment to addressing AI's societal impacts.

• The controversy illustrates the complexity of AI's cultural and ethical implications.

Why it matters: Google's response sets a precedent for ethical AI practices in the tech industry.

AI STOCK

TODAY IN AI

AI HIGHLIGHTS

💡 Reddit & Google's Pioneering $60M AI Pact

• Reddit partners with Google, licensing content for AI.

• The deal is valued at $60 million per year.

• Aimed at enriching Google's AI models.

• Reddit is preparing for a high-profile stock market launch.

• Competition for advertising dollars intensifies with platforms like TikTok and Meta.

• Reddit's move to charge for API access signals a new revenue stream.

🧠 AI's Autonomy in Prompt Tuning

• Rick Battle and Teja Gollapudi explore automatic prompt optimization.

• Open-source models like Mistral-7B and Llama2 can self-optimize.

• 60 different prompt combinations were tested on models for benchmarking.

• The GSM8K dataset was used to evaluate model performance with Chain of Thought.

• DSPy library facilitates automatic prompt optimization.

• Star Trek references unexpectedly boost Llama2-70B's math skills.

🔄 AI's Economic Spiral: Expectations vs Outcomes

• High expectations lead to a potential 'year of reckoning' for AI.

• Microsoft and Alphabet face share drops despite strong earnings.

• Investor disappointment despite the 'Magnificent Seven' tech run.

• 61% of CEOs anticipate AI to enhance product and service quality.

• VC funding tightens, reflecting a cautious approach to AI investments.

• AI adoption's practical challenges underscore the gap between hype and utility.

DAILY AI FUNDRAISING

Simetrik raises $55M in Series B, led by Goldman Sachs. Revolutionizing finance with no-code AI, simplifying tasks in 35+ countries, and processing 200M+ records daily.

Napier lands $57M from Crestline in Venture Round. AI tools fight financial crime in banking and more, with a 30% yearly growth since 2021.

NEW EMPOWERED AI TOOLS

1. 🗝️ Melon is your personal AI learning companion.

2. 🔝Rio uses AI to discover global news that you might overlook, ensuring you're always informed.

3. 🍃ClousH Alpha creates, publishes, and shares its job openings thanks to AI.

4. ♟️ EmailsCopilot generates your emails effortlessly with AI Emails Copilot – your go-to tool for quick and efficient email creation.

5. ⏰Cliptics transforms text into lifelike speech

AI QUICK HITS

1. 💻 Microsoft releases open AI "red team" automation platform (Read more)

2. 🌟 Now you can rate GPTs and guide builders with feedback (Read more)

3. 💊 Pfizer launches "Charlie" AI for marketing to doctors (Read more)

4. 🖼️ Stable Diffusion 3 extends AI image lead over Sora, Gemini (Read more)

5. 🖥️ Google's Chrome debuts AI writer (Read more)

AI TUTORIAL

Get GPT-4 Vision in Your Phone Camera (By Alvaro Cintas)

1. Get your OpenAI key from their website.

2. Make an iPhone shortcut that sets up everything for you.

3. After adding the shortcut, put your OpenAI key in the shortcut where it says "Text". You can change the prompt if you like.

4. To use the shortcut by tapping the back of your phone twice or three times, do this:

   → Go to Settings > Accessibility > Touch.

   → Choose Back Tap.

   → Then, select Double Tap or Triple Tap.

   → Pick your shortcut.

Now, you can use your camera to point at something, tap the back of your phone twice or three times, and get a description of what you're looking at.

AI CHEAT SHEET

Roadmap to Master Prompt Engineering

AI JOBS

• Meta: AI Research Scientist, Fundamental Core ML (Link)

• CMS UK: AI Developer (Link)

• Harrington Starr: Artificial Intelligence Engineer (Link)

• Liberis: Principal AI Engineer (Link)

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