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AI in State of Marketing 2024

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Plus: AI in State of Marketing 2024

Read time: 5 minutes

Have A Great Day, Our Community!

Do you try Google Gemini AI for Gmail? It provides email summaries and helpful prompts. Let us know what you think!

Claude has a new feature like GPT Builders, using their latest model. We explain how to use it below.

AI REPORT

🚀 Gen AI Boosts Credit Customer Assistance

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Source: McKinsey & Company

The rapid emergence of generative AI is revolutionizing credit customer assistance and collection functions.

Key Takeaways:

  • 40% reduction in operational expenses using gen AI.

  • 30% increase in customer satisfaction scores.

  • Gen AI can automate routine processes like note-taking.

  • It improves and personalizes customer contact.

  • Organizations report up to 10% improvement in recoveries.

  • Gen AI helps reduce collection-related costs significantly.

Why it matters: AI's ability to automate and personalize tasks boosts marketing efficiency and creativity. As adoption grows, it is becoming a key tool for marketers, driving better strategies and outcomes.

AI INSIGHTS

🤖 Marketing Gets Smarter with AI

marketing-gets-smarter-with-ai

Source: Hubspot

When systems operate smoothly with AI help, anything is possible.

Key Takeaways:

  • 64% of marketers use AI and automation.

  • 62% find AI important to their marketing.

  • 63% believe AI will help create most content in 2024.

  • AI saves marketers 2.5 hours per day.

  • 81% say AI assists them effectively.

  • 95% say AI tools improve marketing strategy.

Why it matters: AI enhances marketing by saving time, increasing efficiency, and improving content creation. With high adoption rates, AI is poised to transform the industry, helping marketers focus on more creative tasks.

TODAY IN AI

AI HIGHLIGHTS

📧 Google is rolling out a Gemini AI sidebar for Gmail, offering email summaries and proactive prompts. Available only for paid users with Workspace or Google One AI Premium.

🧸 Toys 'R' Us has used OpenAI's Sora to create a partially AI-generated brand film. WHP Global aims to revive the brand with new stores.

👷‍♂️ Jobs requiring human skills like complex emotions, decision-making, and creativity are safe from AI. Examples include tradespeople, healthcare professionals, and emergency responders.

🖥️ The ChatGPT desktop app for macOS is now available for all users.

AI STOCK

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DAILY AI FUNDRAISING

Etched, founded by Harvard dropouts, has secured $120 million to develop AI chips aimed at competing with Nvidia's dominant GPUs.

Emergence, founded by ex-IBMers, raises $97.2 million to develop AI agents that automate tasks typically handled by knowledge workers, leveraging advanced planning and reasoning capabilities.

AI SOURCES FROM AI FIRE

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TOGETHER WITH VULTR

Revolutionize GenAI Applications With Vultr Cloud GPU, Powered By NVIDIA

Tap into innovation with Vultr and receive instant access to cutting-edge NVIDIA GPUs for AI, VR, HPC, and More. With 32 data center locations, Vultr ensures seamless access to cloud infrastructure worldwide – so you can enhance apps while avoiding the complexity and cost of the hyperscalers.

NEW EMPOWERED AI TOOLS

  1. ⚙️ Pygma is an AI copilot for Instagram.

  2. 🕹️ revid.ai is an all-in-one tool for creating viral short videos.

  3. 📼 Devv.AI is a developer-centric AI search, augmented by code and docs.

  4. 🔊 Featherless AI runs every Llama AI model & more from Huggingface.

  5. 🔦 Databricks Mosaic AI empowers organizations to seamlessly integrate their enterprise data into the AI lifecycle.

AI QUICK HITS

1. 🌍 Nvidia sells advanced AI chips to the Middle East (Read more)

2. 🗣️ OpenAI delays voice assistant for safety tests (Read more)

3. 💼 Stability AI gets funding from Sean Parker, Greycroft (Read more)

4. 📚 Google brings Gemini to teen students using their school accounts (Read more)

5. 🎥 The world’s first AI video communications platform for work (Read more)

AI CHART

AI is changing the job market in different ways for low and high-skilled jobs.

High-skilled tasks, like financial modeling using Excel, are in high demand. However, there are not enough people with these advanced skills. On the other hand, many people have basic Excel skills, but these are not in high demand. This creates a gap between the supply of low-skilled Excel users and the demand for high-skilled professionals.

High-skilled workers can adapt to AI tools faster and more effectively, making them more valuable. Low-skilled office jobs, like data entry and simple tasks, are declining.

AI struggles with tasks that need high accuracy, like detailed writing and complex analysis. This means high-skilled jobs will stay in demand for the next 5-10 years.

In 3-4 years, repetitive low-skilled jobs will decrease or pay less. The demand for high-skilled jobs will increase, pushing salaries up. Adapting to new tools is not enough; deeply understanding the job is crucial. The market benefits those who truly understand their work and use AI effectively.

How would you rate the current capability of AI in performing high-skilled tasks (e.g., detailed writing, coding, data analysis) compared to humans?

Login or Subscribe to participate in polls.

AI TUTORIAL

How to Create Shareable Projects with Claude

how-to-create-sharable-projects-with-claude

You can now organize chats with Claude into shareable Projects, each with a 200K context window. This allows you to include relevant documents, code, and files.

  1. Create a Project

    • Click on the Project feature on the left sidebar.

    • Hit the "Create Project" button.

  2. Name and Describe

    • Give your project a name.

    • Provide a brief description.

  3. Upload Files

    • Upload any knowledge files you want to include in the project.

  4. Set Custom Instructions

    • Customize instructions for each project to tailor Claude's responses.

  5. Start Using Your Project

    • Begin using your new Claude Project with the added files and instructions.

AI PROMPT

A Prompt to Build and Grow a Successful Online Business (By godofprompt)

I am looking to build an online business and need a detailed plan to get started. Please provide comprehensive and actionable advice covering the following areas:

1. Idea Generation
• Suggest 10 unique online business ideas for 2024 that require minimal startup costs.
• Identify emerging niches in e-commerce that are expected to grow significantly in the next 5 years.
• Recommend innovative digital products that can be created and sold online.

2. Market Research
• How can I identify and define my target audience for an online fitness coaching business?
• Outline the steps to conduct a thorough competitor analysis for an online education platform.
• Analyze the latest trends in the digital marketing industry that I can leverage for my online business.

3. Business Planning
• Provide a detailed outline for a business plan for a subscription box service.
• Explain how to create realistic financial projections for an online consultancy business.
• Help me conduct a SWOT analysis for a new social media management tool.

4. Marketing Strategies
• What are the best SEO practices for a new e-commerce website selling handmade crafts?
• Suggest a content marketing strategy for a blog focused on personal finance tips.
• Create a social media marketing plan for a startup selling eco-friendly products.

5. Operational Setup
• Recommend essential tools and software to run an online store efficiently.
• How can I optimize my website for better user experience and conversion rates?
• What are some best practices for providing excellent customer service for an online business?

6. Growth and Scaling
• What are effective strategies to scale an online course business?
• How can I automate routine tasks in my online business to save time and increase efficiency?
• What types of partnerships can help an online business grow, and how should I approach potential partners?

7. Legal and Compliance
• What are the legal requirements for starting an online business in the USA?
• How can I ensure my online business complies with data protection regulations like GDPR?
• What steps should I take to protect the intellectual property of my digital products?

8. Financial Management
• How should I create a budget for my online business, including both fixed and variable costs?
• What are the best funding options available for new online businesses?
• Recommend tools and practices for tracking expenses and managing finances for an online business.

9. Customer Acquisition
• What are some effective lead generation tactics for an online coaching business?
• Outline an email marketing strategy for a new SaaS product.
• How can I set up a successful referral program to acquire new customers for my online store?

10. Customer Retention
• What are some creative loyalty program ideas for an online beauty products store?
• How can I effectively gather and utilize customer feedback to improve my online business?
• Suggest retention strategies for a subscription-based online service.
Provide detailed explanations, examples, and step-by-step guides wherever applicable. The aim is to have a comprehensive plan to build and grow a successful online business.

AI-GENERATED IMAGES

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prompt: draw a setting with a young male and a female journalist sitting together opposite on a table writing on their laptops. In the middle between the two persons is a big and high computer device with two tubes piercing the floor. Extreme caricature style --sref 4059834270

AI JOBS

  • Future: AI Writer, TechRadar (Link)

  • Huxley Associates: AI/ML Azure AI Engineer (Link)

  • Centrica: Director of Artificial Intelligence (Link)

  • The Bridge (IT Recruitment) Limited: AI Automation Test Engineer - Medical - Remote - Outside IR35 (Link)

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